To detect weak points of products preferably during the product development phase, and to assess a product’s market potential, usability tests are extremely helpful. Unfortunately, these tests are usually quite expensive and require a lot of time. CoALa (Collaborative Analysis Lab) by Fraunhofer IDMT is an easy to use tool for efficient determination of users’ assessments and preferences. The tool will be presented for the first time at the CeBIT 2015.
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