Use Case: Automated Campaign Evaluation and Efficient Opinion Research

Your challenge

A pollster in an agency needs the appearances and statements (arguments or counterarguments) of selected people from publicly available online sources (such as YouTube) and TV programs (political talks, news) to be available daily and immediately to respond quickly to current developments. The manual effort for researching and evaluating this data is extremely time-consuming, which in turn affects the efficiency and responsiveness of the communication strategy.

Your benefit

The information and summaries automatically updated and created by Insight Persona are provided without delay and with reference to the public sources. This enables effective use of the data for your own communication strategy, including documentation of competitors ("in-time" competition analysis). Research efforts in terms of personnel and time are significantly reduced.

Extras

In addition, people who are not yet indexed in the speech and image search can be added independently and with simple steps.